Your One-Stop Resource for Egg Farming Success
At the American Egg Board we want to help egg farmers succeed. That’s why we’ve created The Incredible Farmer. Whether you’re looking for industry insights, operational support, or marketing assets, this is a one-stop-shop designed for producers of all sizes.
At the American Egg Board we want to help egg farmers succeed. Whether you’re looking for industry insights, operational support, or marketing assets, this is a one-stop-shop designed for producers just like you.

Resources & Insights
Explore our comprehensive collection of knowledge and solutions, all created to support your success at every step.
HPAI / Bird Flu
Key messaging, FAQ’s, and resources for your use in addressing HPAI on your farm and with your customers.
Crisis Management
Everything you need to create a crisis response farm for your farm.
Customer Engagement
Resources and training available for your sales team in communicating with your customers.
Sustainability
Access to the Incredibly Sustainable on-farm data and reporting tool
Egg Industry Marketing Performance Report
Nielsen, LEAP, and Circana reports to inform you about the market conditions for eggs.
Newsroom
Access to everything that is being said about eggs in the media and in publications.